“CPA Marketing News” – Your Firm’s Marketing Department — Inside, Outside or Both?
Our latest issue of “CPA Marketing News” has just been published. Topic: Your Firm's Marketing Department -- Inside, Outside or Both? Read this newsletter
Your Firm’s Marketing Department – Inside, Outside or Both?
Maximizing Your Marketing Investment As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous [...]
“CPA Marketing News” – Strategic Marketing Planning for 2023
Our latest issue of “CPA Marketing News” has just been published. Topic: Strategic Marketing Planning for 2023 Read this newsletter
Strategic Marketing Planning:
What you need to know for 2023 Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn't there a better way than just "staying busy" in marketing? We believe that far too many firms jump into the marketing process [...]
“CPA Marketing News” – What is your post-tax season marketing plan for growth?
Our latest issue of “CPA Marketing News” has just been published. Topics: Idea of the Month: Strategic Marketing Plans Article of the Month: Your Firm's Marketing Department – Inside, Outside or Both? Recent Engagement: Website Replacement Read this newsletter
What is your post-tax season marketing plan for growth?
Idea of the Month: Strategic Marketing Plans Wow, what a crazy tax season! After an intense almost half-year of client service, marketing can now come back to the forefront. Before launching into your marketing efforts, it is important to have effective strategies in place. So, how should you go about it? Far too [...]
Maximizing Your Marketing Personnel
Article of the Month: Your Firm’s Marketing Department – Inside, Outside or Both? As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options (read article here) ...
Article – “Targeting Profitable Markets”
By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation. Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing [...]