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Targeting Profitable Markets

Article of the Month: Targeting Profitable Markets   Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]

By |2021-06-14T20:41:05+00:00May 17th, 2021|Uncategorized|0 Comments

Branding for Restructured Firm

Recent Engagement: Branding for Restructured Firm   In this engagement, a new composition of partners (some left, others stayed) was the impetus for our client to seek rebranding for the “new firm.”  The Specialists in CPA Marketing was called in to get it done (click here to learn more about "branding and positioning"). The time [...]

By |2021-06-14T20:59:42+00:00May 16th, 2021|Uncategorized|0 Comments

“CPA Marketing News” – Want to survive and even grow in 2021?

Our latest issue of “CPA Marketing News” has just been published. Topic: "Want to survive and even grow in 2021?" Excerpt: Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction [...]

By |2021-05-12T00:10:39+00:00May 12th, 2021|News|0 Comments

Article: “Your Firm’s Marketing Department – Inside, Outside or Both?”

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]

By |2021-05-11T01:40:56+00:00May 10th, 2021|News|Comments Off on Article: “Your Firm’s Marketing Department – Inside, Outside or Both?”

“CPA Marketing News” – Maximizing Digital Marketing Techniques during COVID-19

Our latest issue of “CPA Marketing News” has just been published. Topic: "Maximizing Digital Marketing Techniques during COVID-19" Excerpt: In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication.  Those firms who are the fastest and most flexible in adapting to digital marketing trends will have an [...]

By |2021-03-16T03:57:08+00:00March 22nd, 2021|News|0 Comments

Cutting-Edge Techniques for
The New Era of Digital Marketing

Part III: Maximizing Digital Marketing Techniques during COVID-19   by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, and [...]

By |2021-05-10T21:37:57+00:00March 14th, 2021|Uncategorized|Comments Off on Cutting-Edge Techniques for
The New Era of Digital Marketing

“CPA Marketing News” – Profit-Driven Goals and Exceptional Branding for Digital Marketing

Our latest issue of “CPA Marketing News” has just been published.  Excerpt: Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Excerpt: Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many firms face [...]

By |2021-03-16T03:17:02+00:00March 3rd, 2021|News|0 Comments

“CPA Marketing News” – Strategic Marketing Planning: The critical role of “Integrated Internet Marketing”

Our latest issue of “CPA Marketing News” has just been published.  Excerpt: A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for businesses of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions. What can you do to adapt? Read [...]

By |2021-02-26T03:57:45+00:00February 26th, 2021|News|0 Comments

Cutting-Edge Techniques for
The New Era of Digital Marketing

Part II: Profit-Driven Goals and Exceptional Branding   by Kevin W. Brown, M.B.A. {Note: This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we delved into the critical role of "Integrated Internet Marketing."  This is a better [...]

By |2021-03-16T03:31:20+00:00February 24th, 2021|Uncategorized|Comments Off on Cutting-Edge Techniques for
The New Era of Digital Marketing

Cutting-Edge Techniques for
The New Era of Digital Marketing

Part I: The critical role of "Integrated Internet Marketing"   by Kevin W. Brown, M.B.A. A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for CPA firms of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions.. What can [...]

By |2021-02-26T02:51:00+00:00February 15th, 2021|Uncategorized|Comments Off on Cutting-Edge Techniques for
The New Era of Digital Marketing
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