“CPA Marketing News” – Is it time for your firm to rebrand?
Our latest issue of “CPA Marketing News” has just been published. Topic: Is it time for your firm to rebrand? Read this newsletter
“CPA Marketing News” – Recent Engagement – Website Upgrade
Our latest issue of “CPA Marketing News” has just been published. Topic: Recent Engagement - Website Upgrade Read this newsletter
“CPA Marketing News” – Your Firm’s Marketing Department — Inside, Outside or Both?
Our latest issue of “CPA Marketing News” has just been published. Topic: Your Firm's Marketing Department -- Inside, Outside or Both? Read this newsletter
“CPA Marketing News” – Strategic Marketing Planning for 2023
Our latest issue of “CPA Marketing News” has just been published. Topic: Strategic Marketing Planning for 2023 Read this newsletter
“CPA Marketing News” – What is your post-tax season marketing plan for growth?
Our latest issue of “CPA Marketing News” has just been published. Topics: Idea of the Month: Strategic Marketing Plans Article of the Month: Your Firm's Marketing Department – Inside, Outside or Both? Recent Engagement: Website Replacement Read this newsletter
Article – “Targeting Profitable Markets”
By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation. Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing [...]
“CPA Marketing News” – Want to survive and even grow in 2021?
Our latest issue of “CPA Marketing News” has just been published. Topic: "Want to survive and even grow in 2021?" Excerpt: Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction [...]
Article: “Your Firm’s Marketing Department – Inside, Outside or Both?”
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]
“CPA Marketing News” – Maximizing Digital Marketing Techniques during COVID-19
Our latest issue of “CPA Marketing News” has just been published. Topic: "Maximizing Digital Marketing Techniques during COVID-19" Excerpt: In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication. Those firms who are the fastest and most flexible in adapting to digital marketing trends will have an [...]
“CPA Marketing News” – Profit-Driven Goals and Exceptional Branding for Digital Marketing
Our latest issue of “CPA Marketing News” has just been published. Excerpt: Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Excerpt: Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many firms face [...]