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Article – How to Select a Marketing Consultant

Key Questions for Screening   For years, CPA firms have utilized outside marketing consultants to assist in their marketing efforts.  Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts.  However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants.  Why [...]

By |2019-10-10T22:44:50+00:00October 10th, 2019|News|Comments Off on Article – How to Select a Marketing Consultant

Article – How to Choose an Advertising Agency

Follow These Steps to Avoid Key Mistakes   Choosing an advertising agency is more difficult than it used to be.  Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio.  The agencies also charged big bucks to [...]

By |2019-09-10T23:27:43+00:00September 8th, 2019|News|Comments Off on Article – How to Choose an Advertising Agency

How to Engage Personnel in New Business Development

Boost Revenues with More Involvement   If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing.  For example, if you’d like to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate [...]

By |2019-07-25T00:14:42+00:00July 24th, 2019|News|Comments Off on How to Engage Personnel in New Business Development

Brown’s Hierarchy of Methods to Obtain Business: What Can Your Firm Do To Grow?

  Years ago, our founder developed and copyrighted “Brown’s Hierarchy of Methods to Obtain Business.” This structure helps The Specialists in CPA MarketingTM to work effectively with any of our clients to clearly identify methods that we can use to help them grow. The Hierarchy identifies five key methods, based on two essential criteria: (1) [...]

By |2019-06-25T21:41:25+00:00May 21st, 2019|News|Comments Off on Brown’s Hierarchy of Methods to Obtain Business: What Can Your Firm Do To Grow?

“CPA Marketing News” – April 2019

Our latest issue of “CPA Marketing News” has just been published. See it for these topics: A Post-Tax Season Marketing "Game Plan" Service Profile: Marketing Planning & Analysis Read this newsletter

By |2019-04-25T21:48:44+00:00April 25th, 2019|News|Comments Off on “CPA Marketing News” – April 2019

Article: A Post-Tax Season Marketing “Game Plan”

  You know how it is -- some tax seasons feel like you just came out from under a rock and can start seeing daylight again!  Have spent three or more months of intense client service, marketing can now come back to the forefront.  Before launching into your efforts, it is important to have effective [...]

By |2019-04-19T23:12:30+00:00April 19th, 2019|News|Comments Off on Article: A Post-Tax Season Marketing “Game Plan”

“CPA Marketing News” – March 2019

Our latest issue of “CPA Marketing News” has just been published. See it for these topics: Is it time for your firm to rebrand? Social Media: Research Shows Current Trends Service Profile of the Month: Personal Coaching Services Read this newsletter

By |2019-04-25T21:45:43+00:00March 30th, 2019|News|Comments Off on “CPA Marketing News” – March 2019