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As the Covid-19 virus continues to disrupt our society and economy, The Specialists in CPA Marketing wants to assure you that we are still “open for business” while taking all necessary precautions to protect our staff and clients. We are able to maintain full capabilities to serve all of your marketing needs.  This will continue, [...]

By |2020-03-18T21:29:36+00:00March 18th, 2020|News|0 Comments

Article: Preparing for Marketing Success in 2020

Six Key Steps   Managing your firm is always a challenging task.  Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations, or finances, it seems like there is always something that keeps your schedule full, right?  With all of these consuming functional areas of your day-to-day work, marketing can often be set [...]

By |2019-12-10T00:24:39+00:00December 9th, 2019|News|Comments Off on Article: Preparing for Marketing Success in 2020

Article – How to Select a Marketing Consultant

Key Questions for Screening   For years, CPA firms have utilized outside marketing consultants to assist in their marketing efforts.  Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts.  However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants.  Why [...]

By |2019-11-13T20:39:35+00:00October 10th, 2019|News|Comments Off on Article – How to Select a Marketing Consultant

Article – How to Choose an Advertising Agency

Follow These Steps to Avoid Key Mistakes   Choosing an advertising agency is more difficult than it used to be.  Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio.  The agencies also charged big bucks to [...]

By |2019-09-10T23:27:43+00:00September 8th, 2019|News|Comments Off on Article – How to Choose an Advertising Agency