Our latest issue of “CPA Marketing News” has just been published. Topic: "Maximizing Digital Marketing Techniques during COVID-19" Excerpt: In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication. Those firms who are the fastest and most flexible in adapting to digital marketing trends will have an [...]
Part III: Maximizing Digital Marketing Techniques during COVID-19 by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, and [...]
Our latest issue of “CPA Marketing News” has just been published. Excerpt: Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Excerpt: Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many firms face [...]
Our latest issue of “CPA Marketing News” has just been published. Excerpt: A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for businesses of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions. What can you do to adapt? Read [...]
Part II: Profit-Driven Goals and Exceptional Branding by Kevin W. Brown, M.B.A. {Note: This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we delved into the critical role of "Integrated Internet Marketing." This is a better [...]
Part I: The critical role of "Integrated Internet Marketing" by Kevin W. Brown, M.B.A. A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for CPA firms of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions.. What can [...]
Our latest issue of “CPA Marketing News” has just been published. Excerpt: When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, it is far more important to plan for contingencies, budgeting and obtainable results! Here are five tips to help get your firm on the right [...]
What you need to know for 2021 "Uncertainty" has been a keyword for 2020 - yet how certain is 2021? Marketing planning has likely never been needed more for your firm than it is now! When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, [...]