November 2019
A Roadmap to Success:
Strategic Marketing Plans
Failing to plan is planning to fail … Can you afford to waste time and money? Far from it, your firm is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your firm die, but isn’t there a better [...]
Article: A Roadmap to Success: Strategic Marketing Plans
Failing to plan is planning to fail … Can you afford to waste time and money? Far from it, your firm is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your firm die, but isn’t there a better [...]
Advertising Campaign
Management
Service Profile of the Month Is your firm planning for advertising costs in 2020? Advertising can be one of the most expensive marketing techniques, so it is important to not just have effectively-designed and written ads but also a sound strategy and an effectively-executed campaign. Crucially, The Specialists in CPA Marketing helps you with [...]
Speaking Engagements
Does your organization need a speaker for an event in 2019-20? If so, contact us and to see if Mr. Brown is available. Topics include: Marketing Strategy Internet/Digital Marketing Business Development Branding Advertising, Publicity and Public Relations
Article – How to Select a Marketing Consultant
Key Questions for Screening For years, CPA firms have utilized outside marketing consultants to assist in their marketing efforts. Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts. However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants. Why [...]
How to Select a
Marketing Consultant
Key Questions for Screening For years, CPA firms have utilized outside marketing consultants to assist in their marketing efforts. Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts. However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants. Why [...]
Branding & Positioning
Service Profile of the Month Do you have trouble setting your firm apart from the crowd? A key reason for your problems may be Branding and Positioning! Branding is everything your firm does to communicate its brand in the marketplace. Rebranding is a marketing strategy with specific tools to develop a new, differentiated identity for your [...]
“CPA Marketing News” – September 2019
Our latest issue of “CPA Marketing News” has just been published. See it for these topics: Are E-Newsletters a Valuable Tool to Attract New Clients? How to Choose an Advertising Agency: Follow These Steps to Avoid Key Mistakes Read this newsletter
Are E-Newsletters a Valuable Tool
to Attract New Clients?
7 Key Factors Many CPA firms publish e-newsletters and e-blasts, distributing them to a network of clients, prospects, referral sources, etc. You might wonder whether it is worthwhile for you to do so as well. Here are seven key factors to consider in developing a newsletter: Make it part of your firm’s overall marketing [...]