June 2021
What is your post-tax season marketing plan for growth?
Idea of the Month: Strategic Marketing Plans Wow, what a crazy tax season! After an intense almost half-year of client service, marketing can now come back to the forefront. Before launching into your marketing efforts, it is important to have effective strategies in place. So, how should you go about it? Far too [...]
Maximizing Your Marketing Personnel
Article of the Month: Your Firm’s Marketing Department – Inside, Outside or Both? As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options (read article here) ...
Your Critical Internet Foundation
Recent Engagement: Website Replacement We are frequently contacted by new clients who have heard of The Specialists in CPA Marketing’s website development expertise and want us to overhaul or upgrade their website. These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website [...]
Article – “Targeting Profitable Markets”
By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation. Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing [...]
E-blasts – Systemize them!
Idea of the Month: E-blasts - Systemize them! Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new client acquisition, and client retention. Why? Targeting: You can build a database of your known contacts — current and past clients, business contacts and other referral sources, and prospective clients who [...]
Targeting Profitable Markets
Article of the Month: Targeting Profitable Markets Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]
Branding for Restructured Firm
Recent Engagement: Branding for Restructured Firm In this engagement, a new composition of partners (some left, others stayed) was the impetus for our client to seek rebranding for the “new firm.” The Specialists in CPA Marketing was called in to get it done (click here to learn more about "branding and positioning"). The time [...]
“CPA Marketing News” – Want to survive and even grow in 2021?
Our latest issue of “CPA Marketing News” has just been published. Topic: "Want to survive and even grow in 2021?" Excerpt: Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction [...]
Article: “Your Firm’s Marketing Department – Inside, Outside or Both?”
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]