Maximizing Digital Marketing Techniques during COVID-19 by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, and branding that [...]
Our latest issue of “CPA Marketing News” has just been published. Topic: Profit-Driven Goals and Exceptional Branding Read this newsletter
Part II: Profit-Driven Goals and Exceptional Branding by Kevin W. Brown, M.B.A. {Note: This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we delved into the critical role of "Integrated Internet Marketing." This is a better [...]
Our latest issue of “CPA Marketing News” has just been published. Topic: Strategic Marketing Planning for 2026 Read this newsletter
Part I: The critical role of "Integrated Internet Marketing" by Kevin W. Brown, M.B.A. Digital marketing is a proven key component of a CPA firm's overall marketing program. In fact, more than ever, your clients are relying on online methods to receive information and choose their accountants. So what can your firm do to [...]
Our latest issue of “CPA Marketing News” has just been published. Topic: Strategic Marketing Planning for 2026 Read this newsletter
What you need to know for 2026 When the economy is roaring, it can seem that planning is easy. But when times are uncertain, it is far more important to plan for contingencies, budgeting and obtainable results! So, what marketing steps can your firm do to help make it a success? If your firm is [...]
E-newsletters can be an effective business development tool - but getting started can be a challenge. Here is an edited Q&A session with marketing guru Kevin W. Brown, M.B.A. exploring the issues: Q. Some of our professionals think an e-newsletter would be a great idea, while others think no one will read it. Which [...]
Key Questions for Screening For years, CPA firms have utilized outside marketing consultants to assist in their marketing efforts. Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts. However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants. Why [...]
