About scpamadmin

This author has not yet filled in any details.
So far scpamadmin has created 96 blog entries.

Strategic Marketing Planning:

What you need to know for 2023   Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn't there a better way than just "staying busy" in marketing? We believe that far too many firms jump into the marketing process [...]

By |2023-01-28T01:22:21+00:00January 27th, 2023|Email Newsletter, Email Newsletter (Plain Text)|Comments Off on Strategic Marketing Planning:

Maximizing Your Marketing Personnel

Article of the Month: Your Firm’s Marketing Department – Inside, Outside or Both?       As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options (read article here) ...

By |2021-12-11T00:12:43+00:00June 12th, 2021|Uncategorized|0 Comments

Your Critical Internet Foundation

Recent Engagement: Website Replacement   We are frequently contacted by new clients who have heard of The Specialists in CPA Marketing’s website development expertise and want us to overhaul or upgrade their website.  These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website [...]

By |2021-12-11T00:13:40+00:00June 11th, 2021|Uncategorized|0 Comments

Article – “Targeting Profitable Markets”

By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission   If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation.  Are your current market segments unprofitable?  Is there not enough growth potential?  Or are you just ineffective in your marketing [...]

By |2021-05-20T19:19:33+00:00May 19th, 2021|News|0 Comments

E-blasts – Systemize them!

Idea of the Month: E-blasts - Systemize them!   Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new client acquisition, and client retention.  Why? Targeting: You can build a database of your known contacts — current and past clients, business contacts and other referral sources, and prospective clients who [...]

By |2021-06-14T20:40:23+00:00May 18th, 2021|Uncategorized|0 Comments

Targeting Profitable Markets

Article of the Month: Targeting Profitable Markets   Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]

By |2021-06-14T20:41:05+00:00May 17th, 2021|Uncategorized|0 Comments
Go to Top