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How to Get an E-Newsletter Up and Running without Losing Your Mind!

E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter?  What about the database? Read the article … So, what is stopping you? Many firms never get [...]

By |2023-03-31T17:50:32+00:00March 31st, 2023|Email Newsletter, Email Newsletter (Plain Text)|Comments Off on How to Get an E-Newsletter Up and Running without Losing Your Mind!

Is it time for your firm to rebrand?

Many CPA firms that have existed for some time face the issue of whether they should "rebrand."  Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination  is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our firm has changed and evolved" [...]

By |2023-03-31T17:52:43+00:00March 14th, 2023|Uncategorized|0 Comments

Recent Engagement: Website Upgrade

Your Critical Internet Foundation   We are frequently contacted by new clients who have heard of The Specialists in CPA Marketing’s website development expertise and want us to overhaul/upgrade their website.  These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website presence. In [...]

By |2023-03-14T22:04:06+00:00March 1st, 2023|Uncategorized|0 Comments

Your Firm’s Marketing Department – Inside, Outside or Both?

Maximizing Your Marketing Investment   As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous [...]

By |2023-03-01T17:55:29+00:00February 11th, 2023|Uncategorized|Comments Off on Your Firm’s Marketing Department – Inside, Outside or Both?

Strategic Marketing Planning:

What you need to know for 2023   Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn't there a better way than just "staying busy" in marketing? We believe that far too many firms jump into the marketing process [...]

By |2023-02-11T02:38:30+00:00January 27th, 2023|Uncategorized|Comments Off on Strategic Marketing Planning:
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