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Advertising Campaign
Management

Service Profile of the Month     Is your firm planning for advertising costs in 2020?  Advertising can be one of the most expensive marketing techniques, so it is important to not just have effectively-designed and written ads but also a sound strategy and an effectively-executed campaign. Crucially, The Specialists in CPA Marketing helps you with [...]

By |2019-11-13T21:47:30+00:00November 11th, 2019|Email Newsletter, Email Newsletter (Plain Text)|Comments Off on Advertising Campaign
Management

Speaking Engagements

Does your organization need a speaker for an event in 2019-20? If so, contact us and to see if Mr. Brown is available. Topics include: Marketing Strategy Internet/Digital Marketing Business Development Branding Advertising, Publicity and Public Relations

By |2019-11-13T20:40:49+00:00November 5th, 2019|Email Newsletter|Comments Off on Speaking Engagements

Article – How to Select a Marketing Consultant

Key Questions for Screening   For years, CPA firms have utilized outside marketing consultants to assist in their marketing efforts.  Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts.  However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants.  Why [...]

By |2019-11-13T20:39:35+00:00October 10th, 2019|News|Comments Off on Article – How to Select a Marketing Consultant

How to Select a
Marketing Consultant

Key Questions for Screening   For years, CPA firms have utilized outside marketing consultants to assist in their marketing efforts.  Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts.  However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants.  Why [...]

By |2019-11-13T20:39:56+00:00October 9th, 2019|Uncategorized|Comments Off on How to Select a
Marketing Consultant

Branding & Positioning

Service Profile of the Month   Do you have trouble setting your firm apart from the crowd?  A key reason for your problems may be Branding and Positioning! Branding is everything your firm does to communicate its brand in the marketplace.  Rebranding is a marketing strategy with specific tools to develop a new, differentiated identity for your [...]

By |2019-11-13T20:40:19+00:00October 8th, 2019|Uncategorized|Comments Off on Branding & Positioning

Are E-Newsletters a Valuable Tool
to Attract New Clients?

7 Key Factors   Many CPA firms publish e-newsletters and e-blasts, distributing them to a network of clients, prospects, referral sources, etc.  You might wonder whether it is worthwhile for you to do so as well.  Here are seven key factors to consider in developing a newsletter: Make it part of your firm’s overall marketing [...]

By |2019-10-10T23:12:37+00:00September 9th, 2019|Uncategorized|Comments Off on Are E-Newsletters a Valuable Tool
to Attract New Clients?