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June 2021

Idea of the Month: Strategic Marketing Plans     Wow, what a crazy tax season!  After an intense almost half-year of client service, marketing can now come back to the forefront. Before launching into your marketing efforts, it is important to have effective strategies in place.  So, how should you go about it? Far too [...]

Article of the Month: Your Firm’s Marketing Department – Inside, Outside or Both?       As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options (read article here) ...

Recent Engagement: Website Replacement   We are frequently contacted by new clients who have heard of The Specialists in CPA Marketing’s website development expertise and want us to overhaul or upgrade their website.  These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website [...]

Idea of the Month: E-blasts - Systemize them!   Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new client acquisition, and client retention.  Why? Targeting: You can build a database of your known contacts — current and past clients, business contacts and other referral sources, and prospective clients who [...]

Article of the Month: Targeting Profitable Markets   Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]

Recent Engagement: Branding for Restructured Firm   In this engagement, a new composition of partners (some left, others stayed) was the impetus for our client to seek rebranding for the “new firm.”  The Specialists in CPA Marketing was called in to get it done (click here to learn more about "branding and positioning"). The time [...]

Part III: Maximizing Digital Marketing Techniques during COVID-19   by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, and [...]

Part II: Profit-Driven Goals and Exceptional Branding   by Kevin W. Brown, M.B.A. {Note: This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we delved into the critical role of "Integrated Internet Marketing."  This is a better [...]

Part I: The critical role of "Integrated Internet Marketing"   by Kevin W. Brown, M.B.A. A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for CPA firms of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions.. What can [...]