Cutting-Edge Techniques for
The New Era of Digital Marketing

Part III: Maximizing Digital Marketing Techniques during COVID-19   by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, and [...]

By |2021-05-10T21:37:57+00:00March 14th, 2021|Uncategorized|Comments Off on Cutting-Edge Techniques for
The New Era of Digital Marketing

Cutting-Edge Techniques for
The New Era of Digital Marketing

Part II: Profit-Driven Goals and Exceptional Branding   by Kevin W. Brown, M.B.A. {Note: This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we delved into the critical role of "Integrated Internet Marketing."  This is a better [...]

By |2021-03-16T03:31:20+00:00February 24th, 2021|Uncategorized|Comments Off on Cutting-Edge Techniques for
The New Era of Digital Marketing

Cutting-Edge Techniques for
The New Era of Digital Marketing

Part I: The critical role of "Integrated Internet Marketing"   by Kevin W. Brown, M.B.A. A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for CPA firms of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions.. What can [...]

By |2021-02-26T02:51:00+00:00February 15th, 2021|Uncategorized|Comments Off on Cutting-Edge Techniques for
The New Era of Digital Marketing

Strategic Marketing Planning:

What you need to know for 2021   "Uncertainty" has been a keyword for 2020 - yet how certain is 2021? Marketing planning has likely never been needed more for your firm than it is now! When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, [...]

By |2020-12-16T20:40:05+00:00December 2nd, 2020|Uncategorized|Comments Off on Strategic Marketing Planning:

Strategic Planning for Success
in 2nd Half of 2020

-- Weekly Marketing Resources during COVID-19 -- As we navigate the COVID-19 environment, your marketing activities need to adapt.  It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your firm can undertake to be successful. Below are some key marketing resources to help your firm … [...]

By |2020-04-29T01:53:50+00:00April 14th, 2020|Uncategorized|0 Comments

Coping with Adversity:
Leadership Concepts During COVID-19

During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues.  My response was “I’m doing great but as I say it, I realize that I don’t want to come across as being insensitive or insincere. I fully realize the tremendous financial pressures and health care concerns that our [...]

By |2020-04-16T00:37:13+00:00April 5th, 2020|Uncategorized|Comments Off on Coping with Adversity:
Leadership Concepts During COVID-19

Community Relations:
How to Help During COVID-19

The phrase "We can all get through this by working together" is now commonly heard throughout society at large.  Your firm is certainly doing everything it can to take care of employees and clients.  And you are personally looking after your family and loved ones.  The next phase is getting involved to help others. If [...]

By |2020-04-06T21:52:06+00:00March 26th, 2020|Uncategorized|Comments Off on Community Relations:
How to Help During COVID-19

Guidelines for COVID-19
Client Communications

The coronavirus Covid-19 outbreak has been a rapidly evolving issue for the economy, as businesses across the country have been temporarily closing.  Depending on location, some CPA firms are closing offices and asking employees to work remotely. The Covid-19 Virus is Highly Unusual – How Will You Respond? Some firms are taking a path of [...]

By |2020-03-25T20:18:47+00:00March 17th, 2020|Uncategorized|Comments Off on Guidelines for COVID-19
Client Communications

Preparing for Marketing Success
in 2020

Six Key Steps   Managing your firm is always a challenging task.  Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations or finances, it seems like there is always something that keeps your schedule full, right?  With all of these consuming functional areas of your day-to-day work, marketing can often be set [...]

By |2020-04-14T23:37:03+00:00December 8th, 2019|Uncategorized|Comments Off on Preparing for Marketing Success
in 2020
Go to Top