E-blasts – Systemize them!

Idea of the Month: E-blasts - Systemize them!   Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new client acquisition, and client retention.  Why? Targeting: You can build a database of your known contacts — current and past clients, business contacts and other referral sources, and prospective clients who [...]

By |2021-06-14T20:40:23+00:00May 18th, 2021|Uncategorized|0 Comments

Targeting Profitable Markets

Article of the Month: Targeting Profitable Markets   Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]

By |2021-06-14T20:41:05+00:00May 17th, 2021|Uncategorized|0 Comments

Branding for Restructured Firm

Recent Engagement: Branding for Restructured Firm   In this engagement, a new composition of partners (some left, others stayed) was the impetus for our client to seek rebranding for the “new firm.”  The Specialists in CPA Marketing was called in to get it done (click here to learn more about "branding and positioning"). The time [...]

By |2021-06-14T20:59:42+00:00May 16th, 2021|Uncategorized|0 Comments

Cutting-Edge Techniques for
The New Era of Digital Marketing

Part III: Maximizing Digital Marketing Techniques during COVID-19   by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, and [...]

By |2021-05-10T21:37:57+00:00March 14th, 2021|Uncategorized|Comments Off on Cutting-Edge Techniques for
The New Era of Digital Marketing

Cutting-Edge Techniques for
The New Era of Digital Marketing

Part II: Profit-Driven Goals and Exceptional Branding   by Kevin W. Brown, M.B.A. {Note: This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we delved into the critical role of "Integrated Internet Marketing."  This is a better [...]

By |2021-03-16T03:31:20+00:00February 24th, 2021|Uncategorized|Comments Off on Cutting-Edge Techniques for
The New Era of Digital Marketing

Cutting-Edge Techniques for
The New Era of Digital Marketing

Part I: The critical role of "Integrated Internet Marketing"   by Kevin W. Brown, M.B.A. A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for CPA firms of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions.. What can [...]

By |2021-02-26T02:51:00+00:00February 15th, 2021|Uncategorized|Comments Off on Cutting-Edge Techniques for
The New Era of Digital Marketing

Strategic Marketing Planning:

What you need to know for 2021   "Uncertainty" has been a keyword for 2020 - yet how certain is 2021? Marketing planning has likely never been needed more for your firm than it is now! When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, [...]

By |2020-12-16T20:40:05+00:00December 2nd, 2020|Uncategorized|Comments Off on Strategic Marketing Planning:

Strategic Planning for Success
in 2nd Half of 2020

-- Weekly Marketing Resources during COVID-19 -- As we navigate the COVID-19 environment, your marketing activities need to adapt.  It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your firm can undertake to be successful. Below are some key marketing resources to help your firm … [...]

By |2020-04-29T01:53:50+00:00April 14th, 2020|Uncategorized|0 Comments

Coping with Adversity:
Leadership Concepts During COVID-19

During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues.  My response was “I’m doing great but as I say it, I realize that I don’t want to come across as being insensitive or insincere. I fully realize the tremendous financial pressures and health care concerns that our [...]

By |2020-04-16T00:37:13+00:00April 5th, 2020|Uncategorized|Comments Off on Coping with Adversity:
Leadership Concepts During COVID-19
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