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How to Select a
Marketing Consultant

Key Questions for Screening   For years, CPA firms have utilized outside marketing consultants to assist in their marketing efforts.  Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts.  However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants.  Why [...]

By |2019-11-13T20:39:56+00:00October 9th, 2019|Uncategorized|Comments Off on How to Select a
Marketing Consultant

Branding & Positioning

Service Profile of the Month   Do you have trouble setting your firm apart from the crowd?  A key reason for your problems may be Branding and Positioning! Branding is everything your firm does to communicate its brand in the marketplace.  Rebranding is a marketing strategy with specific tools to develop a new, differentiated identity for your [...]

By |2019-11-13T20:40:19+00:00October 8th, 2019|Uncategorized|Comments Off on Branding & Positioning

Are E-Newsletters a Valuable Tool
to Attract New Clients?

7 Key Factors   Many CPA firms publish e-newsletters and e-blasts, distributing them to a network of clients, prospects, referral sources, etc.  You might wonder whether it is worthwhile for you to do so as well.  Here are seven key factors to consider in developing a newsletter: Make it part of your firm’s overall marketing [...]

By |2019-10-10T23:12:37+00:00September 9th, 2019|Uncategorized|Comments Off on Are E-Newsletters a Valuable Tool
to Attract New Clients?

How to Choose an Advertising Agency

Follow These Steps to Avoid Key Mistakes   Choosing an advertising agency is more difficult than it used to be.  Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio.  The agencies also charged big bucks to [...]

By |2019-10-10T23:19:38+00:00September 8th, 2019|Uncategorized|Comments Off on How to Choose an Advertising Agency

How to Engage Personnel in
New Business Development

Boost Revenues with More Involvement   If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing.  For example, if you’d like to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate [...]

By |2019-09-10T21:40:21+00:00July 20th, 2019|Uncategorized|Comments Off on How to Engage Personnel in
New Business Development

Mergers & Acquisitions Consulting

Service Profile of the Month   If your firm is considering a merger, marketing is obviously a critical area to evaluate for the deal to work. How will you retain clients? What are the best methods to maximize the PR value?  How can you effectively combine the unique branding and positioning strengths of each entity? [...]

By |2019-09-10T21:40:45+00:00July 17th, 2019|Uncategorized|Comments Off on Mergers & Acquisitions Consulting

How to Choose a Website Developer

Ten Key Questions to Ask   If your firm needs to update your website, it can be a daunting task sorting through the numerous website development vendors. How do you know which to choose?  Here are 10 key questions to ask: What is their experience level? There are many newcomer wanna-be website developers.  Don’t become [...]

By |2019-07-24T15:14:31+00:00June 23rd, 2019|Uncategorized|Comments Off on How to Choose a Website Developer

Business Development Training

Service Profile of the Month   Do your CPAs, both partners and staff, need to improve their skills in generating new business? If so, The Specialists in CPA Marketing’s “Business Development Training for CPAs” may be the solution for your firm. This program is designed specifically for CPAs and the business development challenges they encounter. [...]

By |2019-07-24T13:58:46+00:00June 21st, 2019|Uncategorized|Comments Off on Business Development Training

Brown’s Hierarchy
of Methods to Obtain Business

What Can Your Firm Do To Grow? Years ago, our founder developed and copyrighted “Brown’s Hierarchy of Methods to Obtain Business.” This structure helps The Specialists in CPA Marketing to work effectively with any of our clients to clearly identify methods that we can use to help them grow. The Hierarchy identifies five key methods, based [...]

By |2019-06-25T19:53:24+00:00May 20th, 2019|Uncategorized|Comments Off on Brown’s Hierarchy
of Methods to Obtain Business