Key Questions for Screening For years, CPA firms have utilized outside marketing consultants to assist in their marketing efforts. Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts. However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants. Why [...]
Service Profile of the Month Do you have trouble setting your firm apart from the crowd? A key reason for your problems may be Branding and Positioning! Branding is everything your firm does to communicate its brand in the marketplace. Rebranding is a marketing strategy with specific tools to develop a new, differentiated identity for your [...]
7 Key Factors Many CPA firms publish e-newsletters and e-blasts, distributing them to a network of clients, prospects, referral sources, etc. You might wonder whether it is worthwhile for you to do so as well. Here are seven key factors to consider in developing a newsletter: Make it part of your firm’s overall marketing [...]
Follow These Steps to Avoid Key Mistakes Choosing an advertising agency is more difficult than it used to be. Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio. The agencies also charged big bucks to [...]
Boost Revenues with More Involvement If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing. For example, if you’d like to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate [...]
Service Profile of the Month If your firm is considering a merger, marketing is obviously a critical area to evaluate for the deal to work. How will you retain clients? What are the best methods to maximize the PR value? How can you effectively combine the unique branding and positioning strengths of each entity? [...]
Ten Key Questions to Ask If your firm needs to update your website, it can be a daunting task sorting through the numerous website development vendors. How do you know which to choose? Here are 10 key questions to ask: What is their experience level? There are many newcomer wanna-be website developers. Don’t become [...]
Service Profile of the Month Do your CPAs, both partners and staff, need to improve their skills in generating new business? If so, The Specialists in CPA Marketing’s “Business Development Training for CPAs” may be the solution for your firm. This program is designed specifically for CPAs and the business development challenges they encounter. [...]
Our latest issue of “CPA Marketing News” has just been published. See it for these topics: Brown's Hierarchy of Methods to Obtain Business: What Can Your Firm Do To Grow? Service Profile: Website Development Read this newsletter
What Can Your Firm Do To Grow? Years ago, our founder developed and copyrighted “Brown’s Hierarchy of Methods to Obtain Business.” This structure helps The Specialists in CPA Marketing to work effectively with any of our clients to clearly identify methods that we can use to help them grow. The Hierarchy identifies five key methods, based [...]