Part I: The critical role of "Integrated Internet Marketing" by Kevin W. Brown, M.B.A. Digital marketing is a proven key component of a CPA firm's overall marketing program. In fact, more than ever, your clients are relying on online methods to receive information and choose their accountants. So what can your firm do to [...]
What you need to know for 2026 When the economy is roaring, it can seem that planning is easy. But when times are uncertain, it is far more important to plan for contingencies, budgeting and obtainable results! So, what marketing steps can your firm do to help make it a success? If your firm is [...]
Systemized Communication to Your Clients: Eblasts / Social Media / Website Posts DO YOU NEED A "DIGITAL COMMUNICATIONS SYSTEM”? Are you looking for a system to regularly communicate to your clients, prospects and key contacts? Are you frustrated that your target market lacks awareness of your branding and services? Do you have great client [...]
Maximize Your $$$ Spent on PR! If you find that your PR firm doesn’t understand your practice or the culture in your firm, you’ll likely be very frustrated. At some point in time, you’ll find yourself asking “Why do I always end up substantially changing their work? Why do I have to teach them [...]
Idea of the Month: Strategic Marketing Plans Wow, what a crazy tax season! After an intense almost half-year of client service, marketing can now come back to the forefront. Before launching into your marketing efforts, it is important to have effective strategies in place. So, how should you go about it? Far too [...]
You know how it is -- some tax seasons feel like you just came out from under a rock and can start seeing daylight again! Have spent three or more months of intense client service, marketing can now come back to the forefront. Before launching into your efforts, it is important to have effective marketing [...]
E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter? What about the database? Read the article … So, what is stopping you? Many firms never get [...]
Key Questions for Screening If you're searching for a qualified marketing consultant, it can be frustrating. While some consultants perform exceptionally well and add tremendous value, the vast majority who call themselves "marketing consultants" are massively underqualified (many cannot even properly define the term "marketing!"). Searching Google provides a wild array of hundreds of [...]