How to Choose a PR Firm
Maximize Your $$$ Spent on PR! If you find that your PR firm doesn’t understand your practice or the culture in your firm, you’ll likely be very frustrated. At some point in time, you’ll find yourself asking “Why do I always end up substantially changing their work? Why do I have to teach them [...]
What is your post-tax season marketing plan for growth?
Idea of the Month: Strategic Marketing Plans Wow, what a crazy tax season! After an intense almost half-year of client service, marketing can now come back to the forefront. Before launching into your marketing efforts, it is important to have effective strategies in place. So, how should you go about it? Far too [...]
A Post-Tax Season
Marketing “Game Plan”
You know how it is -- some tax seasons feel like you just came out from under a rock and can start seeing daylight again! Have spent three or more months of intense client service, marketing can now come back to the forefront. Before launching into your efforts, it is important to have effective marketing [...]
How to Get an E-Newsletter Up and Running without Losing Your Mind!
E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter? What about the database? Read the article … So, what is stopping you? Many firms never get [...]
How to Select a
Marketing Consultant
Key Questions for Screening If you're searching for a qualified marketing consultant, it can be frustrating. While some consultants perform exceptionally well and add tremendous value, the vast majority who call themselves "marketing consultants" are massively underqualified (many cannot even properly define the term "marketing!"). Searching Google provides a wild array of hundreds of [...]
How to Market Your Firm
Regularly to Clients & Prospects?
The power of a “Digital Communications System” Are you looking for a system to regularly communicate to your clients, prospects and key contacts? Are you frustrated that your target market lacks awareness of your branding and services? Do you have great client and prospects lists - but don’t have an effective method to keep [...]
Want to Grow Your Firm in 2024?
Idea of the Month: Strategic Marketing Plans Can you afford to waste time and money? Far from it, your firm is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your firm die, but isn’t there a better way [...]
20 Signs That Your Website Needs Updating
You might have suspected that your website needs work. Here are a few questions to consider in your evaluation: Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look like [...]