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Strategic Planning for Success
in 2nd Half of 2020

-- Weekly Marketing Resources during COVID-19 -- As we navigate the COVID-19 environment, your marketing activities need to adapt.  It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your firm can undertake to be successful. Below are some key marketing resources to help your firm … [...]

By |2020-04-29T01:53:50+00:00April 14th, 2020|Uncategorized|0 Comments

Coping with Adversity:
Leadership Concepts During COVID-19

During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues.  My response was “I’m doing great but as I say it, I realize that I don’t want to come across as being insensitive or insincere. I fully realize the tremendous financial pressures and health care concerns that our [...]

By |2020-04-16T00:37:13+00:00April 5th, 2020|Uncategorized|Comments Off on Coping with Adversity:
Leadership Concepts During COVID-19

Community Relations:
How to Help During COVID-19

The phrase "We can all get through this by working together" is now commonly heard throughout society at large.  Your firm is certainly doing everything it can to take care of employees and clients.  And you are personally looking after your family and loved ones.  The next phase is getting involved to help others. If [...]

By |2020-04-06T21:52:06+00:00March 26th, 2020|Uncategorized|Comments Off on Community Relations:
How to Help During COVID-19

Guidelines for COVID-19
Client Communications

The coronavirus Covid-19 outbreak has been a rapidly evolving issue for the economy, as businesses across the country have been temporarily closing.  Depending on location, some CPA firms are closing offices and asking employees to work remotely. The Covid-19 Virus is Highly Unusual – How Will You Respond? Some firms are taking a path of [...]

By |2020-03-25T20:18:47+00:00March 17th, 2020|Uncategorized|Comments Off on Guidelines for COVID-19
Client Communications

Preparing for Marketing Success
in 2020

Six Key Steps   Managing your firm is always a challenging task.  Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations or finances, it seems like there is always something that keeps your schedule full, right?  With all of these consuming functional areas of your day-to-day work, marketing can often be set [...]

By |2020-04-14T23:37:03+00:00December 8th, 2019|Uncategorized|Comments Off on Preparing for Marketing Success
in 2020

Social Media

Service Profile of the Month     Social media has become a necessity in online marketing for most firms. Whether your firm has ever used social media or you are looking to make full use of the platforms you already have, The Specialists in CPA Marketing provides expertise in strategically planning your social media campaign [...]

By |2020-03-18T20:53:23+00:00December 7th, 2019|Uncategorized|Comments Off on Social Media

Speaking Engagements

Does your organization need a speaker for an event in 2020? If so, contact us and to see if Mr. Brown is available. Topics include: Marketing Strategy Internet/Digital Marketing Business Development Branding Advertising, Publicity and Public Relations

By |2020-03-18T20:53:02+00:00December 5th, 2019|Uncategorized|Comments Off on Speaking Engagements

Advertising Campaign
Management

Service Profile of the Month     Is your firm planning for advertising costs in 2020?  Advertising can be one of the most expensive marketing techniques, so it is important to not just have effectively-designed and written ads but also a sound strategy and an effectively-executed campaign. Crucially, The Specialists in CPA Marketing helps you with [...]

By |2019-12-09T20:50:49+00:00November 11th, 2019|Uncategorized|Comments Off on Advertising Campaign
Management

How to Select a
Marketing Consultant

Key Questions for Screening   For years, CPA firms have utilized outside marketing consultants to assist in their marketing efforts.  Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts.  However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants.  Why [...]

By |2019-11-13T20:39:56+00:00October 9th, 2019|Uncategorized|Comments Off on How to Select a
Marketing Consultant
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