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E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter?  What about the database? Read the article … So, what is stopping you? Many firms never get [...]

Key Questions for Screening   If you're searching for a qualified marketing consultant, it can be frustrating.  While some consultants perform exceptionally well and add tremendous value, the vast majority who call themselves "marketing consultants" are massively underqualified (many cannot even properly define the term "marketing!").  Searching Google provides a wild array of hundreds of [...]

The power of a “Digital Communications System”   Are you looking for a system to regularly communicate to your clients, prospects and key contacts? Are you frustrated that your target market lacks awareness of your branding and services? Do you have great client and prospects lists - but don’t have an effective method to keep [...]

Idea of the Month: Strategic Marketing Plans   Can you afford to waste time and money?  Far from it, your firm is likely looking at ways to cut costs.  So why put your dollars into futile marketing efforts?  You know that you must market, or watch your firm die, but isn’t there a better way [...]

You might have suspected that your website needs work. Here are a few questions to consider in your evaluation: Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look like [...]

Part-Time Director of Marketing Small to mid-size firms may want to hire an experienced, high-level Director of Marketing but cannot afford or justify a full-time person. The Specialists in CPA Marketing provides the answer to this dilemma: high-level expertise at a part-time cost. We provide hands-on management and implementation of your marketing objectives. Essentially, your [...]

Boost Revenues with More Involvement   If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing.  For example, if you’d like to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate [...]