Many CPA firms that have existed for some time face the issue of whether they should "rebrand." Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our firm has changed and evolved" [...]
ANNOUNCEMENT: Same services | Same team | New name is now … Our new name represents what we’ve done since 1991, specializing in providing full-service marketing support for CPA firms. We serve CPA firms of all sizes (from solos to the Big 4) across the country. As [...]
A few examples applying to many firms: E-Blasts/Newsletters: Driving Website Traffic: Leveraging Social Media:
The Specialists in CPA Marketing, founded 1991, provides full-service marketing support for CPA firms. We serve CPA firms of all sizes (from solos to the Big 4) across the country. As strategic marketing experts, The Specialists in CPA Marketing offers an unmatched ability to blend strategy with the selection of marketing tools. Your marketing dollars can be spent wisely and [...]
Budgets are tight with many firms. What are some low-cost options for marketing? Read this article for 9 great ideas.
The Specialists in CPA Marketing is proud to support the Crohn’s & Colitis Foundation of Orange County. We recently attended and donated to the 6th Annual Bocce Invitational held at IL Fornaio restaurant in Irvine, which was attended by approximately 175 Orange County business leaders and raised thousands of dollars for the organization.
Internet technology seems to change so quickly -- but is that your excuse for only focusing on tactics in your internet marketing? What is your long-term strategy? Reality check: Are your internet marketing efforts a disjointed mess? If you’re honest and the answer is “yes,” you’re not alone. That’s the way it is with [...]
Exemplar founder Kevin W. Brown, M.B.A. recently did a speech on "How to Maximize Your Internet Marketing." Topics included: I. Your Situation Analysis II. Typical Misconceptions III. The Critical Role of Strategic Planning IV. Integrated Internet Marketing A. How it works B. Specific tools C. How to track results V. Outsourcing Tips If you'd like [...]
Article of the Month E-newsletters can be an effective business development tool. They are a relatively low-cost method to reach a large group of contacts on a consistent basis. Think of it this way: If you have only 250 contacts, will you take the time to call all of them or contact them otherwise on a monthly or [...]
Websites, Social Media, E-communication, SEO -- and more! Does this describe your business' online marketing program? You have a website – but it likely lacks current information and needs updates. If you have social media platforms, you find them difficult to maintain and don't know if they work. You may have signed up for various [...]