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Brown’s Hierarchy
of Methods to Obtain Business

What Can Your Firm Do To Grow? Years ago, our founder developed and copyrighted “Brown’s Hierarchy of Methods to Obtain Business.” This structure helps The Specialists in CPA Marketing to work effectively with any of our clients to clearly identify methods that we can use to help them grow. The Hierarchy identifies five key methods, based [...]

By |2019-06-25T19:53:24+00:00May 20th, 2019|Uncategorized|Comments Off on Brown’s Hierarchy
of Methods to Obtain Business

Website Development

Service Profile of the Month If your firm needs an updated website, would you like to work with a website development firm that does the following? Research and write (or edit) your content – with specialized knowledge of CPA firms Branding expertise to maximize your online presence Positioning and marketing strategy expertise to reach your [...]

By |2019-06-25T19:53:56+00:00May 19th, 2019|Uncategorized|0 Comments

A Post-Tax Season
Marketing “Game Plan”

You know how it is -- some tax seasons feel like you just came out from under a rock and can start seeing daylight again!  Have spent three or more months of intense client service, marketing can now come back to the forefront.  Before launching into your efforts, it is important to have effective marketing [...]

By |2019-05-21T16:09:43+00:00April 17th, 2019|Uncategorized|Comments Off on A Post-Tax Season
Marketing “Game Plan”

Service Profile of the Month

Marketing Planning & Analysis Marketing planning is an essential ingredient for your firm’s investment in marketing.  In fact, we believe that far too many CPA firms jump into the marketing process without a clear vision and understanding of what they want to achieve and how they are going to accomplish it.  Hiring experts in strategic [...]

By |2019-05-21T17:23:40+00:00April 16th, 2019|Uncategorized|0 Comments

Service Profile of the Month

  Few CPAs have had any formal education in marketing, yet any partner (or senior manager seeking to make partner) is expected to bring in new business.  How?  The Specialists in CPA Marketing has decades of experience in working with CPAs at all levels to help develop and nurture new client relationships. From referral/lead generator [...]

By |2019-04-19T21:46:23+00:00March 15th, 2019|Uncategorized|Comments Off on Service Profile of the Month

How to Get an E-Newsletter Up and Running without Losing Your Mind!

E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter?  What about the database?  Read the article …

By |2019-03-19T00:24:17+00:00February 19th, 2019|Uncategorized|Comments Off on How to Get an E-Newsletter Up and Running without Losing Your Mind!

20 Signs That Your Website
Needs Updating

You might have suspected that your website needs work. Here are a few questions to consider in your evaluation … Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look [...]

By |2019-03-19T00:25:03+00:00February 18th, 2019|Uncategorized|Comments Off on 20 Signs That Your Website
Needs Updating

Service Profile of the Month – Part-Time Director of Marketing

Part-Time Director of Marketing Small to mid-size firms may want to hire an experienced, high-level Director of Marketing but cannot afford or justify a full-time person. The Specialists in CPA Marketing provides the answer to this dilemma: high-level expertise at a part-time cost. We provide hands-on management and implementation of your marketing objectives. Essentially, your [...]

By |2019-03-19T00:27:21+00:00February 17th, 2019|Uncategorized|Comments Off on Service Profile of the Month – Part-Time Director of Marketing

SPECIAL ISSUE:
Strategic Planning for 2019

As we wrap up 2018, we look back at a year that economically had a turbulent stock market, strong growth in certain industries and geographic regions, and low unemployment.  Some firms were wildly successful, while others had disappointing results.  Whether your firm had a great year or not, every firm wants even more success in [...]

By |2019-02-19T03:11:17+00:00December 4th, 2018|Uncategorized|0 Comments