The power of a “Digital Communications System” Are you looking for a system to regularly communicate to your clients, prospects and key contacts? Are you frustrated that your target market lacks awareness of your branding and services? Do you have great client and prospects lists - but don’t have an effective method to keep [...]
Idea of the Month: Strategic Marketing Plans Can you afford to waste time and money? Far from it, your firm is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your firm die, but isn’t there a better way [...]
You might have suspected that your website needs work. Here are a few questions to consider in your evaluation: Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look like [...]
Part-Time Director of Marketing Small to mid-size firms may want to hire an experienced, high-level Director of Marketing but cannot afford or justify a full-time person. The Specialists in CPA Marketing provides the answer to this dilemma: high-level expertise at a part-time cost. We provide hands-on management and implementation of your marketing objectives. Essentially, your [...]
Boost Revenues with More Involvement If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing. For example, if you’d like to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate [...]
Service Profile of the Month Do your CPAs, both partners and staff, need to improve their skills in generating new business? If so, The Specialists in CPA Marketing’s “Business Development Training for CPAs” may be the solution for your firm. This program is designed specifically for CPAs and the business development challenges they encounter. [...]
The Orange County Bar Association asked Kevin Brown to speak on the topic of "Speed Networking: Learn How to Convincingly Market Your Practice!" at the Solo Practitioner/Small Firm July section meeting. Contact us for the speech Powerpoint. If you are interested in Mr. Brown speaking at your organization, please contact us.
Many CPA firms that have existed for some time face the issue of whether they should "rebrand." Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our firm has changed and evolved" [...]
Your Critical Internet Foundation We are frequently contacted by new clients who have heard of The Specialists in CPA Marketing’s website development expertise and want us to overhaul/upgrade their website. These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website presence. In [...]