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Does your organization need a speaker for an event in 2020? If so, contact us and to see if Mr. Brown is available. Topics include: Marketing Strategy Internet/Digital Marketing Business Development Branding Advertising, Publicity and Public Relations

Failing to plan is planning to fail …   Can you afford to waste time and money?  Far from it, your firm is likely looking at ways to cut costs.  So why put your dollars into futile marketing efforts?  You know that you must market, or watch your firm die, but isn’t there a better [...]

Service Profile of the Month     Is your firm planning for advertising costs in 2020?  Advertising can be one of the most expensive marketing techniques, so it is important to not just have effectively-designed and written ads but also a sound strategy and an effectively-executed campaign. Crucially, The Specialists in CPA Marketing helps you with [...]

Service Profile of the Month   Do you have trouble setting your firm apart from the crowd?  A key reason for your problems may be Branding and Positioning! Branding is everything your firm does to communicate its brand in the marketplace.  Rebranding is a marketing strategy with specific tools to develop a new, differentiated identity for your [...]

7 Key Factors   Many CPA firms publish e-newsletters and e-blasts, distributing them to a network of clients, prospects, referral sources, etc.  You might wonder whether it is worthwhile for you to do so as well.  Here are seven key factors to consider in developing a newsletter: Make it part of your firm’s overall marketing [...]

Follow These Steps to Avoid Key Mistakes   Choosing an advertising agency is more difficult than it used to be.  Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio.  The agencies also charged big bucks to [...]