Service Profile of the Month
Do you have trouble setting your firm apart from the crowd? A key reason for your problems may be Branding and Positioning!
Branding is everything your firm does to communicate its brand in the marketplace. Rebranding is a marketing strategy with specific tools to develop a new, differentiated identity for your firm.
How Do We Help You?
Our goal is to develop superb marketing pieces that meet your needs, while limiting the use of your valuable time. Toward that end, The Specialists in CPA Marketing makes the process easy: We consult with you on strategy, research and write the content for marketing materials, manage all aspects of design, and handle final production/publishing.
End products/deliverables typically include:
- Strategy: We define a client’s unique attributes, assess their target markets, and develop branding and positioning strategies.
- Client communication: It is critical to effectively and convincingly communicate branding to your clients and contacts.
- Logos: We prepare designs based on your company’s culture, desired image and targeted market.
- Corporate image packages: We design all of your key pieces from stationery (electronic and/or print) to marketing collateral pieces (brochures, newsletters, etc.).
- Advertising: We design ads to get results, whether your goal is to generate sales leads or build name recognition.
- Website redesign/updates: We add tremendous value, gained through developing hundreds of sites.
- Social media: We integrate consistent branding across all platforms.
- Copywriting: We research and write materials specifically tailored for either firm-wide or practice area marketing.
- E-newsletters, podcasts and all other forms of e-communication: We help to “get the word out” to all of your key contacts.
- Internal communication and training: Your personnel need to not only buy-in to your rebranding but be excited about it! We provide training to personnel so that they can effectively communicate to clients about your “new brand.”
With over 25 years of experience serving hundreds of firms, The Specialists in CPA Marketing has the expertise your firm needs. Contact us to discuss your needs and for an estimate.