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What you need to know for 2021   "Uncertainty" has been a keyword for 2020 - yet how certain is 2021? Marketing planning has likely never been needed more for your firm than it is now! When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, [...]

-- Weekly Marketing Resources during COVID-19 -- As we navigate the COVID-19 environment, your marketing activities need to adapt.  It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your firm can undertake to be successful. Below are some key marketing resources to help your firm … [...]

During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues.  My response was “I’m doing great but as I say it, I realize that I don’t want to come across as being insensitive or insincere. I fully realize the tremendous financial pressures and health care concerns that our [...]

The phrase "We can all get through this by working together" is now commonly heard throughout society at large.  Your firm is certainly doing everything it can to take care of employees and clients.  And you are personally looking after your family and loved ones.  The next phase is getting involved to help others. If [...]

The coronavirus Covid-19 outbreak has been a rapidly evolving issue for the economy, as businesses across the country have been temporarily closing.  Depending on location, some CPA firms are closing offices and asking employees to work remotely. The Covid-19 Virus is Highly Unusual – How Will You Respond? Some firms are taking a path of [...]

Six Key Steps   Managing your firm is always a challenging task.  Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations or finances, it seems like there is always something that keeps your schedule full, right?  With all of these consuming functional areas of your day-to-day work, marketing can often be set [...]

Service Profile of the Month     Social media has become a necessity in online marketing for most firms. Whether your firm has ever used social media or you are looking to make full use of the platforms you already have, The Specialists in CPA Marketing provides expertise in strategically planning your social media campaign [...]

Does your organization need a speaker for an event in 2020? If so, contact us and to see if Mr. Brown is available. Topics include: Marketing Strategy Internet/Digital Marketing Business Development Branding Advertising, Publicity and Public Relations

Failing to plan is planning to fail …   Can you afford to waste time and money?  Far from it, your firm is likely looking at ways to cut costs.  So why put your dollars into futile marketing efforts?  You know that you must market, or watch your firm die, but isn’t there a better [...]