Our latest issue of “CPA Marketing News” has just been published. Excerpt: During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues. As we talked further and reviewed different strategies, the client shared that he loved my optimistic outlook and practical guidance. After our consultation, he said that he felt [...]
Our latest issue of has just been published. Excerpt: The phrase "We can all get through this by working together" is now commonly heard throughout society at large. Your firm is certainly doing everything it can to take care of employees and clients. And you are personally looking after your family and loved ones. The next [...]
Our latest issue of has just been published. Excerpt: Instead of hunkering down and waiting out the Covid-19 pandemic, take a leadership role! Get out in front of the crisis and show your clients and business contacts that your firm is not only responding but being proactive. Clients need to know that they can count on [...]
Our latest issue of has just been published. Excerpt: The Covid-19 Virus is Highly Unusual – How Will You Respond? Some firms are taking a path of "sit back and wait for it to pass" – is that you? Instead, you should consider a proactive client communications program. Your clients want to know if your [...]
As the Covid-19 virus continues to disrupt our society and economy, The Specialists in CPA Marketing wants to assure you that we are still “open for business” while taking all necessary precautions to protect our staff and clients. We are able to maintain full capabilities to serve all of your marketing needs. This will continue, [...]
Six Key Steps Managing your firm is always a challenging task. Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations, or finances, it seems like there is always something that keeps your schedule full, right? With all of these consuming functional areas of your day-to-day work, marketing can often be set [...]
Failing to plan is planning to fail … Can you afford to waste time and money? Far from it, your firm is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your firm die, but isn’t there a better [...]
Our latest issue of “CPA Marketing News” has just been published. See it for these topics: Are E-Newsletters a Valuable Tool to Attract New Clients? How to Choose an Advertising Agency: Follow These Steps to Avoid Key Mistakes Read this newsletter
Follow These Steps to Avoid Key Mistakes Choosing an advertising agency is more difficult than it used to be. Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio. The agencies also charged big bucks to [...]
Our latest issue of “CPA Marketing News” has just been published. See it for these topics: How to Engage Personnel in New Business Development Service Profile: Mergers & Acquisitions Consulting Read this newsletter
