Our latest issue of has just been published.
Excerpt:
The Covid-19 Virus is Highly Unusual – How Will You Respond?
Some firms are taking a path of “sit back and wait for it to pass” – is that you? Instead, you should consider a proactive client communications program. Your clients want to know if your office will be temporarily closed, how their matters will be handled, if there will be any delays in work, etc. Anxious clients can make the situation more difficult, so do all that you can to ease their concerns. In the process, it is important to present a consistently positive image of your firm.
Guidelines to Consider
Here are some steps that The Specialists in CPA Marketing suggests you consider (but contact us or your marketing/PR consultant for tailored advice):