“CPA Marketing News” – June 2019
Our latest issue of “CPA Marketing News” has just been published. See it for these topics: How to Choose a Website Developer Service Profile: Business Development Training Read this newsletter
Brown’s Hierarchy of Methods to Obtain Business: What Can Your Firm Do To Grow?
Years ago, our founder developed and copyrighted “Brown’s Hierarchy of Methods to Obtain Business.” This structure helps The Specialists in CPA MarketingTM to work effectively with any of our clients to clearly identify methods that we can use to help them grow. The Hierarchy identifies five key methods, based on two essential criteria: (1) [...]
“CPA Marketing News” – April 2019
Our latest issue of “CPA Marketing News” has just been published. See it for these topics: A Post-Tax Season Marketing "Game Plan" Service Profile: Marketing Planning & Analysis Read this newsletter
Article: A Post-Tax Season Marketing “Game Plan”
You know how it is -- some tax seasons feel like you just came out from under a rock and can start seeing daylight again! Have spent three or more months of intense client service, marketing can now come back to the forefront. Before launching into your efforts, it is important to have effective [...]
“CPA Marketing News” – March 2019
Our latest issue of “CPA Marketing News” has just been published. See it for these topics: Is it time for your firm to rebrand? Social Media: Research Shows Current Trends Service Profile of the Month: Personal Coaching Services Read this newsletter
Social Media: Research Shows Current Trends
Is your firm actively using social media to reach your audience? If not, consider these facts: Around 7 out of 10 Americans use social media to connect with one another, engage with news content, share information and entertain themselves. (Source: Pew Research Center) Approximately 1 million new active mobile social users are added every day – [...]
“CPA Marketing News” – February 2019
Our latest issue of “CPA Marketing News” has just been published. See it for these topics: How to Get an E-Newsletter Up and Running without Losing Your Mind! 20 Signs That Your Website Needs Updating Service Profile of the Month: Part-Time Director of Marketing Read this newsletter
Your Firm’s Marketing Department – Inside, Outside or Both?
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]
Establishing A Marketing Budget
A budget can be an important tool in tracking marketing efforts to determine their effectiveness. It helps partners/shareholders to understand the crucial role of marketing in the firm’s overall performance. It acts as a gauge to test the firm’s level of commitment to marketing. It also allows the controller/administrator to manage spending on client relations [...]
Strategic Marketing Plans: Preparing Your Firm for Success in 2019
As we wrap up 2018, we look back at a year that economically had a turbulent stock market, strong growth in certain industries and geographic regions, and low unemployment. Some firms were wildly successful, while others had disappointing results. Whether your firm had a great year or not, every firm wants even more success in [...]