“CPA Marketing News” – Strategic Marketing Planning for 2026
Our latest issue of “CPA Marketing News” has just been published. Topic: Strategic Marketing Planning for 2026 Read this newsletter
Strategic Marketing Planning:
What you need to know for 2026 When the economy is roaring, it can seem that planning is easy. But when times are uncertain, it is far more important to plan for contingencies, budgeting and obtainable results! So, what marketing steps can your firm do to help make it a success? If your firm is [...]
Article: How to Get an E-Newsletter Up & Running without Losing Your Mind!
E-newsletters can be an effective business development tool - but getting started can be a challenge. Here is an edited Q&A session with marketing guru Kevin W. Brown, M.B.A. exploring the issues: Q. Some of our professionals think an e-newsletter would be a great idea, while others think no one will read it. Which [...]
Article – How to Select a Marketing Consultant
Key Questions for Screening For years, CPA firms have utilized outside marketing consultants to assist in their marketing efforts. Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts. However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants. Why [...]
“CPA Marketing News” – 20 Signs That Your Website Needs Updating
Our latest issue of “CPA Marketing News” has just been published. Topic: 20 Signs That Your Website Needs Updating Read this newsletter
How to Engage Personnel in New Business Development
Boost Revenues with More Involvement If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing. For example, if you’d like to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate [...]
Digital Marketing Campaigns
Systemized Communication to Your Clients: Eblasts / Social Media / Website Posts DO YOU NEED A "DIGITAL COMMUNICATIONS SYSTEM”? Are you looking for a system to regularly communicate to your clients, prospects and key contacts? Are you frustrated that your target market lacks awareness of your branding and services? Do you have great client [...]
How to Choose a PR Firm
Maximize Your $$$ Spent on PR! If you find that your PR firm doesn’t understand your practice or the culture in your firm, you’ll likely be very frustrated. At some point in time, you’ll find yourself asking “Why do I always end up substantially changing their work? Why do I have to teach them [...]