Maximize Your $$$ Spent on PR! If you find that your PR firm doesn’t understand your practice or the culture in your firm, you’ll likely be very frustrated. At some point in time, you’ll find yourself asking “Why do I always end up substantially changing their work? Why do I have to teach them [...]
Idea of the Month: Strategic Marketing Plans Wow, what a crazy tax season! After an intense almost half-year of client service, marketing can now come back to the forefront. Before launching into your marketing efforts, it is important to have effective strategies in place. So, how should you go about it? Far too [...]
You know how it is -- some tax seasons feel like you just came out from under a rock and can start seeing daylight again! Have spent three or more months of intense client service, marketing can now come back to the forefront. Before launching into your efforts, it is important to have effective marketing [...]
E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter? What about the database? Read the article … So, what is stopping you? Many firms never get [...]
E-newsletters can be an effective business development tool - but getting started can be a challenge. Here is an edited Q&A session with marketing guru Kevin W. Brown, M.B.A. exploring the issues: Q. Some of our professionals think an e-newsletter would be a great idea, while others think no one will read it. Which [...]