Yearly Archives: 2019

Article: Preparing for Marketing Success in 2020

Six Key Steps   Managing your firm is always a challenging task.  Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations, or finances, it seems like there is always something that keeps your schedule full, right?  With all of these consuming functional areas of your day-to-day work, marketing can often be set [...]

By |2020-04-14T23:39:50+00:00December 9th, 2019|News|Comments Off on Article: Preparing for Marketing Success in 2020

Preparing for Marketing Success
in 2020

Six Key Steps   Managing your firm is always a challenging task.  Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations or finances, it seems like there is always something that keeps your schedule full, right?  With all of these consuming functional areas of your day-to-day work, marketing can often be set [...]

By |2020-04-14T23:37:03+00:00December 8th, 2019|Uncategorized|Comments Off on Preparing for Marketing Success
in 2020

Social Media

Service Profile of the Month     Social media has become a necessity in online marketing for most firms. Whether your firm has ever used social media or you are looking to make full use of the platforms you already have, The Specialists in CPA Marketing provides expertise in strategically planning your social media campaign [...]

By |2020-03-18T20:53:23+00:00December 7th, 2019|Uncategorized|Comments Off on Social Media

Speaking Engagements

Does your organization need a speaker for an event in 2020? If so, contact us and to see if Mr. Brown is available. Topics include: Marketing Strategy Internet/Digital Marketing Business Development Branding Advertising, Publicity and Public Relations

By |2020-03-18T20:53:02+00:00December 5th, 2019|Uncategorized|Comments Off on Speaking Engagements

Advertising Campaign
Management

Service Profile of the Month     Is your firm planning for advertising costs in 2020?  Advertising can be one of the most expensive marketing techniques, so it is important to not just have effectively-designed and written ads but also a sound strategy and an effectively-executed campaign. Crucially, The Specialists in CPA Marketing helps you with [...]

By |2019-12-09T20:50:49+00:00November 11th, 2019|Uncategorized|Comments Off on Advertising Campaign
Management

Branding & Positioning

Service Profile of the Month   Do you have trouble setting your firm apart from the crowd?  A key reason for your problems may be Branding and Positioning! Branding is everything your firm does to communicate its brand in the marketplace.  Rebranding is a marketing strategy with specific tools to develop a new, differentiated identity for your [...]

By |2019-11-13T20:40:19+00:00October 8th, 2019|Uncategorized|Comments Off on Branding & Positioning

Are E-Newsletters a Valuable Tool
to Attract New Clients?

7 Key Factors   Many CPA firms publish e-newsletters and e-blasts, distributing them to a network of clients, prospects, referral sources, etc.  You might wonder whether it is worthwhile for you to do so as well.  Here are seven key factors to consider in developing a newsletter: Make it part of your firm’s overall marketing [...]

By |2019-10-10T23:12:37+00:00September 9th, 2019|Uncategorized|Comments Off on Are E-Newsletters a Valuable Tool
to Attract New Clients?
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