“CPA Marketing News” – April 2019
Our latest issue of “CPA Marketing News” has just been published. See it for these topics: A Post-Tax Season Marketing "Game Plan" Service Profile: Marketing Planning & Analysis Read this newsletter
Article: A Post-Tax Season Marketing “Game Plan”
You know how it is -- some tax seasons feel like you just came out from under a rock and can start seeing daylight again! Have spent three or more months of intense client service, marketing can now come back to the forefront. Before launching into your efforts, it is important to have effective [...]
Service Profile of the Month
Marketing Planning & Analysis Marketing planning is an essential ingredient for your firm’s investment in marketing. In fact, we believe that far too many CPA firms jump into the marketing process without a clear vision and understanding of what they want to achieve and how they are going to accomplish it. Hiring experts in strategic [...]
“CPA Marketing News” – March 2019
Our latest issue of “CPA Marketing News” has just been published. See it for these topics: Is it time for your firm to rebrand? Social Media: Research Shows Current Trends Service Profile of the Month: Personal Coaching Services Read this newsletter
Service Profile of the Month
Few CPAs have had any formal education in marketing, yet any partner (or senior manager seeking to make partner) is expected to bring in new business. How? The Specialists in CPA Marketing has decades of experience in working with CPAs at all levels to help develop and nurture new client relationships. From referral/lead generator [...]
Social Media: Research Shows Current Trends
Is your firm actively using social media to reach your audience? If not, consider these facts: Around 7 out of 10 Americans use social media to connect with one another, engage with news content, share information and entertain themselves. (Source: Pew Research Center) Approximately 1 million new active mobile social users are added every day – [...]
“CPA Marketing News” – February 2019
Our latest issue of “CPA Marketing News” has just been published. See it for these topics: How to Get an E-Newsletter Up and Running without Losing Your Mind! 20 Signs That Your Website Needs Updating Service Profile of the Month: Part-Time Director of Marketing Read this newsletter