On a monthly retainer contract (non-employee) basis, we provide hands-on management and implementation of your marketing objectives, at a fraction of the cost of a full-time employee. This is as an alternative or supplement to an internal marketing department.
Marketing Planning & Analysis
Through our unique process, clients are able to be improve the effectiveness of their marketing efforts, while appropriately managing the use of human and financial resources. Our goal is to help you work smarter, not harder.
Training, personal coaching, partner retreats, business development meetings, tracking systems, and more! We help to get your sales program in gear.
Are your internet marketing efforts a disjointed mess? If so, our affiliate company Exemplar Digital Marketing offers a solution to your dilemma: Integrated Internet Marketing. Our goal is to bring all of your internet marketing efforts together into a combined, effective and cohesive campaign!
Branding & Positioning
Whether you need effective text written, strategic guidance on how to differentiate your firm, or an eye-catching logo, The Specialists in CPA Marketing™ provides the full range of capabilities that you need.
Advertising & Marketing Materials
We help with strategy, copywriting, graphic design and all aspects of production. Our goals are to create awesome and effective materials, while making the process easy for you!
Publicity & Public Relations
Is it important for the business community in your area to be familiar with your firm and its capabilities? Do you face an image problem that needs to be corrected? Do you want to be perceived as an expert in your field?
Our latest issue of “CPA Marketing News” has just been published. See it for these topics: How to Get an E-Newsletter Up and Running without Losing Your Mind! 20 Signs That Your Website Needs Updating [...]
E-newsletters can be an effective business development tool - but getting started can be a challenge. Here is an edited Q&A session with marketing guru Kevin W. Brown, M.B.A. exploring the issues: Q. Some [...]
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: [...]
A budget can be an important tool in tracking marketing efforts to determine their effectiveness. It helps partners/shareholders to understand the crucial role of marketing in the firm’s overall performance. It acts as a gauge [...]