What you need to know for 2023
Can
you afford to waste time and money? So why put your dollars into futile
marketing efforts? You know that you must market but isn't there a
better way than just "staying busy" in marketing?
We
believe that far too many firms jump into the marketing process without
a clear vision and understanding of what they want to achieve and how
they are going to accomplish it.
This can translate into many thousands of dollars
wasted on advertising, ineffective internet marketing, fruitless public
relations campaigns, etc. What is a needed? A PLAN, A PLAN!
If
your firm is interested in planning for success in 2023, contact
us about our Strategic Marketing Plans.
We can meet with you soon to develop a comprehensive marketing plan to
help launch your successful efforts!
There
is truth in the statement "Failing
to plan is planning to fail." Here are five tips to
help get your firm on the right track for 2023:
1. Make marketing a top priority
Marketing
is your firm's lifeline to survival; without it, a firm will likely
eventually shrink and die. Through marketing, your firm can reach new
clients and achieve additional revenues from existing and previous
clients. Realize that marketing is an investment, not just an expense.
Commit to doing it regularly.
2. Develop a Strategic Marketing Plan
Most
firms that have long-term success take the time to plan. It is
important to realize that there is no such thing as an effective
"canned marketing program" for all firms. A successful firm
will have a "Strategic Marketing Plan" written specifically
for its unique parameters. Hire a marketing consultant who specializes
in serving CPA firms to research and prepare your plan. If you don't,
you'll likely end up wasting time and money.
3. Allocate a committed budget to marketing
For
marketing programs to be consistent and objective-oriented, they
require an established
budget. Discretionary budgets are devastating to the effectiveness of
any marketing program. Don't cut your marketing budget — let your
competition cut theirs. If your competitors cut back, your "share
of market voice" grows even stronger.
4. Maintain consistency in marketing
Marketing
programs should be consistent, year-round efforts because "stop-and-go"
marketing always bring mixed results. This can be particularly
difficult for smaller firms, since those CPAs involved in marketing
activities also have significant client obligations. However, it is
crucial to have consistent implementation, since this will maximize
your efficiency and effectiveness. It is also easier to rate the
productiveness of an activity if it is carried through to completion.
5. Outsource Your Marketing to Experts
Consider
outsourcing your marketing needs to highly-qualified firms who are
knowledgeable, efficient and productive. At The Specialists in CPA Marketing,
we started this approach in 1991 and have been helping clients with
their outsourcing needs ever since. For those who need regular
support, we offer a "Part-Time Director of
Marketing" service which allows outsourcing of all
your marketing needs, avoiding the fixed payroll expense yet providing
highly experienced, specialized strategic and implementation assistance
(Click
here for a detailed article on "How to Select a Marketing
Consultant").
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