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The Specialists in CPA Marketing
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May 2021

Want to survive and even grow in 2021?


Idea of the Month:

Strategic Marketing Plans

marketing strategy

Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction and a method to measure and control your efforts.

Far too many firms jump into the marketing process without a clear vision and understanding of what they want to achieve and how they are going to accomplish it. The result can be massively wasted time and money, as well as lack of achieving marketing results.

The Specialists in CPA Marketing has developed hundreds of Strategic Marketing Plans for our clients, and we can help you, too. Through our unique process, clients are able to improve the effectiveness of their marketing efforts, while appropriately managing the use of human and financial resources. Our goal is to help you work smarter, not harder. Interested? Contact the experts at The Specialists in CPA Marketing.

Maximizing Your Marketing Personnel


Article of the Month:

Your Firm's Marketing Department –
Inside, Outside or Both?

org chart

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options (read article here) ...

Your Critical Internet Foundation


Recent Engagement:

Website Replacement

website design

We are frequently contacted by new clients who have heard of The Specialists in CPA Marketing's website development expertise and want us to overhaul or upgrade their website. These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website presence.

In a recent engagement, a mid-size firm asked us to replace their existing site. Their major concerns:

  • Poor navigation. It was confusing and difficult to use. Users who are browsing such sites will typically give up soon and go to a competitor's site.
  • Content was below-par. It frankly made the firm look small with a lack of depth in service descriptions and professional profiles. It also was inconsistent, making the firm look unprofessional.
  • The graphic design lacked uniformity. Sections of the website had been developed over time, so eventually the pages looked like a Frankenstein design in terms of graphics, photos and layout. Font sizes, line spacing, inconsistent formatting and other issues made it difficult to read.

After getting to know the client and their capabilities, The Specialists in CPA Marketing developed an entirely new website. From beginning to end, the project was finished within 90 days (compared to 6-12 month time frames proposed by other website vendors)! Some of the highlights of our work included:

  • Changing the navigation to a more fluid and easily functioning design. It is now easy to find information on the site!
  • Beefing up service profiles, resumes, professional awards, speeches and other content to reflect the firm's actual capabilities (the result made personnel now feel proud of their site vs. being embarrassed with its previous state)
  • Integrating the firm's branding into the site (many websites are not consistent with other branding efforts)
  • Adding awards, photos and other images that made the firm look much better and reflected its high level of expertise.
  • Improving ease-of-contact functions, so that users can contact the firm or specific professionals with ease and clarity.
  • Building in search engine optimization, so that the firm's rankings would improve and it could be easily found with a variety of search terms.
  • Updating the site's mobile functionality.
  • Integrating their website with social media and various e-communication tools, such as e-blasts and newsletters.

Does this sound like your firm's situation? If your firm needs to upgrade its website, or develop an entirely new website, contact the experts at The Specialists in CPA Marketing.

Specialists in CPA Marketing
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