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The Specialists in CPA Marketing

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May 2019

Brown's Hierarchy
of Methods to Obtain Business

What Can Your Firm Do To Grow?

Years ago, our founder developed and copyrighted "Brown's Hierarchy of Methods to Obtain Business." This structure helps The Specialists in CPA Marketing to work effectively with any of our clients to clearly identify methods that we can use to help them grow.

The Hierarchy identifies five key methods, based on two essential criteria: (1) the qualify of clients (e.g., high annual revenues, timely payment, appreciate and value your services, etc.), and (2) the probability of success in obtaining work (e.g., your closure rate "batting average").

This ranking approach helps your firm to focus its primary efforts on new clients that are high quality and can be obtained easier vs. low quality and difficult to close clients. Sounds like a dynamic, yet simple approach, right?

Let's look at some details of the five steps of the Hierarchy (click here for full article)

Browns Hierarchy

Website Development

Service Profile of the Month

If your firm needs an updated website, would you like to work with a website development firm that does the following?

  • Research and write (or edit) your content - with specialized knowledge of CPA firms
  • Branding expertise to maximize your online presence
  • Positioning and marketing strategy expertise to reach your target markets
  • Design and launch your website

At The Specialists in CPA Marketing, we focus on developing websites that are visually attractive, rich in useful and interesting content, designed with logical navigation, and built around fundamental marketing concepts.

We provide a full-range of services, including: site design, text writing, graphic design, marketing strategy, and integration with other marketing programs, such as social media.

Here are some of the compelling benefits:

  • Modern designs: We incorporate the latest design technologies for both your desktop and mobile applications.
  • Quick turnaround: As quickly as 30-60 days, depending on scope of the project and client's availability.
  • Local design and programming: All website design work is done locally. We don't send our work overseas to India or elsewhere.
  • Customization: Sites are designed for each client (not forced into a limited number of templates).
  • Experience: Over 20 years' experience in developing hundreds of websites.
  • Integrated internet marketing: We can use our strategic marketing expertise to develop an "integrated internet marketing" program for your firm, combining and leveraging numerous techniques to maximize your investment. We're your one-stop-shop for internet marketing! We can take care of all the details:
    • Website Development
    • Content Development/Copywriting
    • Social Media
    • Branding
    • E-Newsletters/E-Communication
    • Search Engine Optimization

Our design services include:

  • Developing an entirely new website (desktop and mobile responsive)
  • Fixing your current website, including navigation improvements, enhanced graphics, new photos, and rewriting/updating the content.
  • User-generated content: Whether your desire is for blogs, webinars or other interactive content, we can help.
  • Clients-only privacy: We offer capabilities to help your clients access and send sensitive information in a secure structure, such as documents and billing and payment systems.
  • Social media campaigns, including LinkedIn, Facebook, Twitter, Instagram, Pinterest, YouTube and other platforms that suit your objectives.
  • Search engine optimization integration

Website Development

Contact us to discuss building your firm's new website!

Speaking Engagements

Does your organization need a speaker for an event in 2019? If so, contact us and to see if Mr. Brown is available. Topics include:

  • Marketing Strategy
  • Internet/Digital Marketing
  • Business Development
  • Branding
  • Advertising, Publicity and Public Relations

Specialists in CPA Marketing



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The Specialists in CPA Marketing.
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