What Can Your Firm Do To Grow?
ago, our founder developed and copyrighted "Brown's Hierarchy of Methods to Obtain
Business." This structure helps The Specialists in CPA Marketing
to work effectively with any of our clients to clearly identify methods
that we can use to help them grow.
identifies five key methods, based on two essential criteria: (1) the
qualify of clients (e.g., high annual revenues, timely payment,
appreciate and value your services, etc.), and (2) the probability of
success in obtaining work (e.g., your closure rate "batting
ranking approach helps your firm to focus its primary efforts on new
clients that are high quality and can be obtained easier vs. low
quality and difficult to close clients. Sounds like a dynamic, yet
simple approach, right?
look at some details of the five steps of the Hierarchy (click
here for full article)
Service Profile of the Month
your firm needs an updated website, would you like to work with a
website development firm that does the following?
- Research and write (or
edit) your content - with specialized knowledge of CPA firms
- Branding expertise to
maximize your online presence
- Positioning and
marketing strategy expertise to reach your target markets
- Design and launch your
The Specialists in CPA
Marketing, we focus on developing websites that are
visually attractive, rich in useful and interesting content, designed
with logical navigation, and built around fundamental marketing
provide a full-range of services, including: site design, text
writing, graphic design, marketing strategy, and integration with other
marketing programs, such as social media.
are some of the compelling benefits:
- Modern designs: We incorporate the
latest design technologies for both your desktop and mobile
- Quick turnaround: As quickly as 30-60
days, depending on scope of the project and client's availability.
- Local design and
programming: All website design work is done locally. We
don't send our work overseas to India or elsewhere.
- Customization: Sites are designed for
each client (not forced into a limited number of templates).
- Experience: Over 20 years'
experience in developing hundreds of websites.
- Integrated internet
marketing: We can use our strategic marketing expertise
to develop an "integrated
internet marketing" program for your firm,
combining and leveraging numerous techniques to maximize your
investment. We're your one-stop-shop
for internet marketing! We can take care of all the details:
- Website Development
- Social Media
- Search Engine
Our design services include:
- Developing an entirely
new website (desktop and mobile responsive)
- Fixing your current
including navigation improvements, enhanced graphics, new photos,
and rewriting/updating the content.
- User-generated content:
your desire is for blogs, webinars or other interactive content,
we can help.
- Clients-only privacy: We offer capabilities
to help your clients access and send sensitive information in a
secure structure, such as documents and billing and payment systems.
- Social media campaigns, including LinkedIn,
Facebook, Twitter, Instagram, Pinterest, YouTube and other
platforms that suit your objectives.
- Search engine
us to discuss building your firm's new website!