Once a year, every firm should review their website, sometimes with outside assistance, to make sure that it is up-to-date in content and design. Have you done so lately? Do you know that your website reflects directly on your firm's professionalism and service quality? It must be up to contemporary standards. If your website looks [...]
We were recently hired by a newly-forming CPA firm. Of course, they had developed concepts of what services would be offered and what their firm culture would be like but they needed our help in all aspects of marketing the firm. They wanted it professionally-managed from the beginning, since they realized that it needed to [...]
Kevin Brown spoke on the topic of "Branding & Marketing" at the OCBA Solo Practitioner/Small Firm section meeting on June 21st. Contact us for the speech Powerpoint: http://specialistscpamarketing.com/contact/ Learn more about these services at: http://specialistscpamarketing.com/branding-positioning/ If you are interested in Mr. Brown speaking at your organization, please contact us.
Many CPA firms that have existed for some time face the issue of whether they should "rebrand." Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our firm has changed and evolved" [...]
ANNOUNCEMENT: Same services | Same team | New name is now … Our new name represents what we’ve done since 1991, specializing in providing full-service marketing support for CPA firms. We serve CPA firms of all sizes (from solos to the Big 4) across the country. As [...]
A few examples applying to many firms: E-Blasts/Newsletters: Driving Website Traffic: Leveraging Social Media:
The Specialists in CPA Marketing, founded 1991, provides full-service marketing support for CPA firms. We serve CPA firms of all sizes (from solos to the Big 4) across the country. As strategic marketing experts, The Specialists in CPA Marketing offers an unmatched ability to blend strategy with the selection of marketing tools. Your marketing dollars can be spent wisely and [...]
Budgets are tight with many firms. What are some low-cost options for marketing? Read this article for 9 great ideas.
The Specialists in CPA Marketing is proud to support the Crohn’s & Colitis Foundation of Orange County. We recently attended and donated to the 6th Annual Bocce Invitational held at IL Fornaio restaurant in Irvine, which was attended by approximately 175 Orange County business leaders and raised thousands of dollars for the organization.
Internet technology seems to change so quickly -- but is that your excuse for only focusing on tactics in your internet marketing? What is your long-term strategy? Reality check: Are your internet marketing efforts a disjointed mess? If you’re honest and the answer is “yes,” you’re not alone. That’s the way it is with [...]